Yes, the new iPhone 14 Pro’s ‘Dynamic Island’ is incredible and the transitions look absolutely beautiful!
I’m curious about it’s journey. Right from it’s Inception as an idea to it’s execution as a feature… I wonder how did the Dynamic Island’s journey begin?

Did it start with a ‘user centric’ problem? “I cannot quickly access the music controls” or “I cannot check notifications without pulling down the notif bar”? [Ummm, I assume NOT]

I believe it started with a ‘product centric’ problem/ limitation: The Notch. [The little black patch in centre of the screen that nobody likes, but can’t be removed because it houses the camera & sensors]

Perhaps the designers at Apple defined the brief on the lines of “How might we make the notch more meaningful?” or “How might we do the notch differently?”

This thought is quite fascinating to me. We as UX Designers are often taught to begin our ‘user-centric’ design process by identifying a ‘user problem’ and then moving on to solving that problem.

Whereas Apple’s design process seems to have matured enough to even begin with a product limitation in the centre and not necessarily a user problem! Yet, It always aims & achieves a fixed outcome: ‘User Delight’.
While most organisations seem to look at ‘User Delight’ towards the end merely as a cherry on the cake, these guys seem to have it ingrained in their cake’s core recipe!

Well done Apple, Very smartly done…


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